Privacy Policy

Privacy Policy

TraceMobile, Inc. (“We”, “Us”, “Our”) has developed a mobile application (“TraceMobile App”, “App”) that collects data from your device in order to provide you with pertinent transport information.

1. Consent

By using TraceMobile App, you accept the terms and conditions described in this Privacy Policy.

2. Purpose

This Privacy Policy describes how we collect, use and disclose your information and how this information can be accessed and deleted when necessary.

3. Scope

TraceMobile App may contain links to websites, apps, products or services that are operated by third parties. This Privacy Policy does not extend to these third parties on which we have no control and for which we cannot be held liable. We encourage you to read about the privacy policies, procedures and practices of those third parties.

4. What information we collect from you

We collect and process information from your device in several ways, including:

  • Once you have given us your consent to track your location, we keep track of your location and movement, including your latitude, longitude, direction, elevation, time and speed of travel.
  • The collection of location data only happens if you’ve granted TraceMobile App access to your device’s location services.
  • We also automatically collect usage details each time you use TraceMobile App, including the country of origin, the battery level of your phone, the type of phone or operating system you are using, network information, installed apps, apps usage etc.

5. How we use your information

We may use information collected from or provided by you for the following purposes:

  • Provide you with pertinent transport information for nearby services;
  • Understand your preferences so that we can customize TraceMobile App for you, such as recommending personalized transport options;
  • Conduct research on users habits and how they use the transportation network;
  • Measure usage of TraceMobile App, and its relationship to battery consumption;
  • Develop and improve TraceMobile App based on your feedback and interactions;
  • Guide product development and build new features;
  • Identify and correct bugs and other problems with TraceMobile App;
  • Respond to your emails and help with support queries;
  • Subject to your consent, keep you posted from time to time on latest announcements and additional information;
  • Comply with law and regulations and lawful requests or orders.

6. Users’ options

The following are some examples of your options with regard to collection, use and disclosure of your information:

  • You can stop all collection of location data easily and at any time by disabling location services in your device’s settings or by uninstalling TraceMobile App.
  • You are not required to indicate any preferences (including setting your name, phone number, email address home and work address) in order to use TraceMobile App, since these are optional.
  • You can provide anonymous feedback by using an email account that does not reveal your identity, and does not include your name.

7. Disclosure to Third Parties

We do not disclose your personal information to third parties without your explicit consent except for the following purposes:

  • In case you request assistance with the use of TraceMobile App, we might share such request, including your contact information, with a third party directly involved in the issue (i.e. if you inform us over email that certain transit schedules in the app are outdated, and we forward this message to the applicable transit agency).
  • In case of a prospective business transaction, you agree that TraceMobile App may disclose anonymous and aggregate information to another corporation in order for the parties to determine whether to proceed with such transaction. In case a business transaction is completed, you agree that any information may be transferred to the corporation that owns TraceMobile App or the relevant part of it in order to carry its business. A “business transaction” includes, but is not limited to, a reorganization, merger, purchase, sale or other acquisition or disposition of a corporation or any of its assets.
  • In case we are required to comply with applicable law and regulations and lawful requests or orders or if it is otherwise permitted by law (i.e., protect and defend our rights, situation that threatens life, health or safety, etc.).

We also disclose anonymous and aggregate information to certain third parties for research, product development or other business purposes. For instance, we may share information with municipalities, transit agencies, and transportation authorities to help them analyze and improve their services.

8. Security Safeguards

We are committed to securing your information and we take reasonable physical, organizational and technical measures to protect your information against unauthorized access, use, disclosure, modification or destruction.

These safeguards include, but are not limited to:

  • Storage on secure servers;
  • Encryption of the communication channels;
  • Limited access to employees and contractors on a “need-to-know” basis.

Although we take great efforts to protect your information, no security system can prevent all potential security breaches nor be immune from any wrongdoings or malfunctions.

9. Retention Period

We will retain your information as long as you use TraceMobile App and for a reasonable time thereafter (at least 1 year).

10. Right to Access and Removal

We store your information on servers located in Canada.

If you would like to remove or access any information that we have collected through TraceMobile App that is stored on our servers, please contact us. On receiving such a request, we will use reasonable efforts to provide you or delete such information.

11. Children

We do not knowingly collect, use or disclose information from children under the age of 18. If we learn that we have collected information of a child under 18 without first receiving parental consent, we will take steps to delete such information within a reasonable time. If you have reason to believe that a child under the age of 18 has provided information to us, please contact us and we will take steps to delete such information within a reasonable time.

12. Do Not Track Signals

TraceMobile App does not respond to Web browser “Do Not Track” (DNT) signals or other similar mechanisms.

Third parties do not collect information about your online activities over time and across different Web sites when using TraceMobile App.

13. Update

We reserve the right to amend or change this Privacy Policy at any time without notice. In case of substantial changes to this Privacy Policy, we will alert you through our social media accounts within 30 days before such changes enter into effect. We will also update the privacy policy within the app on the date that such changes become effective. By using TraceMobile App, you agree to be bound by the version of the privacy policy displayed on the date upon which you use the app. If you do not accept the amended or changed Privacy Policy, you may not access, use or continue to use TraceMobile App. By continuing to access and use TraceMobile App, you are acknowledging your acceptance of the amendments and changes. In any case, we recommend that you consult this page regularly in order to be informed of any changes in this Privacy Policy.

When we post changes to this Privacy Policy, we will revise the "last updated" date at the end of this Privacy Policy.

14. Contact information

If you have any questions or concerns about this Privacy Policy, please contact us and we will examine and reply to all communications within reasonable delays.

This Privacy Policy was last updated on June 5, 2015.